Section
Strategy
Main-language counts for England and Wales, English proficiency, Welsh as a separate case and local patterns, with a worksheet for shortlisting social languages.
Strategy
A six-part framework for one England task, worked through a council's Polish-language Facebook post: decision card, evidence, content chain, routes, gates, review.
Strategy
A UK guide to multilingual Instagram ads in Welsh and English: ONS language data, ASA rules, a five-step localisation workflow and cost-per-result planning.
Strategy
A five-step framework for multilingual hashtags: shortlist languages, check meaning and script, test tags, and keep a dated decision table for UK campaigns.
Strategy
TikTok and Instagram suit different multilingual workflows in the UK. Compare formats, discovery, localisation and disclosure to choose an approach.
Strategy
Compare four multilingual social routes on one England audience task, equivalent evidence, whole costs, legal gates and reversible exit controls.
Strategy
Complete one multilingual release card per asset to reach a go, modify or hold decision: versions, reviews, render, monitoring and a withdrawal route.
Strategy
Build an England multilingual social plan around self-described needs, controlled language production, comparable routes and reversible decisions.
Strategy
Avoid seven evidence and control mistakes in multilingual social planning, from proxy audience labels to weak language review and irreversible delivery.
