Tools and providers
Multilingual social software: Amazon Translate and Google AutoML text costs
Price Amazon Translate standard text and Google AutoML text for a social calendar, with Azure custom rates, free allowances and data-handling checks.
Archive
October 2026
Strategy
Census 2021 language figures for multilingual social marketing: counts, English proficiency and a shortlist
Main-language counts for England and Wales, English proficiency, Welsh as a separate case and local patterns, with a worksheet for shortlisting social languages.
Strategy
A six-part multilingual social marketing strategy framework for one England audience task
A six-part framework for one England task, worked through a council's Polish-language Facebook post: decision card, evidence, content chain, routes, gates, review.
Rules and ethics
Welsh Language Standards 58 and 59: the legal chain from the 2011 Measure to the £5,000 penalty cap
Standards 58 and 59 on social media sit in the 2015 Regulations, which rest on the Welsh Language (Wales) Measure 2011. Sections 25, 71, 82 and 83 explained.
Audience research
Defining a multilingual social marketing audience in England: Census 2021 language figures and UK GDPR consent
Define a multilingual audience from a recent task, using Census 2021 main-language figures for England and the ICO's UK GDPR consent and withdrawal rules.
Rules and ethics
What ICO rules govern UK data flows for multilingual social campaigns into the EU?
Multilingual social media campaigns into the EU face ICO transfer rules, PECR consent duties and the Data (Use and Access) Act 2025, plus practical steps.
Measurement
UK VAT and currency costs for multilingual social media
A UK guide to multilingual social media VAT and currency costs, covering HMRC rules, registration thresholds, EU reverse charge and campaign budgeting.
Rules and ethics
How Scotland and England language policies differ for multilingual social marketing
Multilingual social media in the UK runs on two policy systems: Scotland's Gaelic plan regime and England's market-led rules. Here is how to work across both.
Audience research
Census data limits for multilingual social media planning
Explore the limits of ONS Census 2021 main-language data for multilingual social media planning in Birmingham, and how to use it cautiously.
Audience research
Glasgow Gaelic promotion compared with Urdu and Polish social media
Multilingual social media in Glasgow: how Bòrd na Gàidhlig Gaelic campaigns compare with Urdu and Polish community activity, and what marketers can borrow.
Audience research
Multilingual social media in Bradford: media partnerships
Multilingual social media in Bradford can combine community radio, local press and social creators. Learn how to brief partners, agree rights and check reach.
Rules and ethics
Belfast Irish language social ads, why Bòrd na Gàidhlig funding does not apply
Belfast Irish language social ads: why Bòrd na Gàidhlig funding does not apply, how Foras na Gaeilge routes work, named schemes, reach figures and bid limits.
Rules and ethics
ASA CAP Code rules for translated social ads and how UK brands stay compliant
Bilingual marketing in the UK must meet the ASA CAP Code, so translated social ads stay accurate, substantiated and clearly labelled for the audience.
Rules and ethics
4 bilingual social campaign checks for Cardiff under Welsh Language Standards
Bilingual marketing in Cardiff must pass four Welsh Language Standards checks: simultaneous posting, equal replies, a documented duty trail and Ofcom's role.